From SEO to GEO: The New Rules of Visibility
The shift from SEO to GEO reflects how search is changing in the AI era. While traditional SEO focuses on ranking pages in search engines, Generative Engine Optimization (GEO) focuses on making content visible inside AI-generated answers from tools like Google AI Overviews, ChatGPT, and Bing Copilot. The way people discover information online is changing […]
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